Wesley Danes
1 min readJun 25, 2020

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“Hate me or love me, I won’t stop sharing the truth behind the animal agriculture industry, and how to live with more compassion, but I’ll always try to do it with more and more empathy.”

I was quite like you. I always thought: “If I present people with the truth and do it well and with empathy I will convince people.” My experience is that in general this wasn’t true at all. And when it worked, those people were already open for change.

The reality is, when you present an uncomfortable truth people will get defensive. Then I read “How to have impossible conversations” a great book and I think you will like it.
One of the main points I took from it, is the following “Shoot the messenger”. Don’t bring truths. If you want to convince people you want to make them doubt their own convictions. Ask them questions and let them do the talking.
And they will convince themselves. Maybe not directly.

When it comes to veganism and gardening for wildlife, two topics near to my heart, I found conversations hard. People don’t like you when you present them an uncomfortable truth. They will be more busy with defending than actually listening.

This is the book. https://www.goodreads.com/book/show/43885240-how-to-have-impossible-conversations

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Wesley Danes
Wesley Danes

Written by Wesley Danes

Ultrarunner, holder of multiple personal records, servant to dogs, holder of a BA in Philosophy of Science, liker of trees, writer of words.

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